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SEO Specialist

Dude Lemon

a year ago by Dude Lemon

Location

Sunset Blvd, Los Angeles, CA, USA

What this job is about

Responsibilities:

 

  • Build and execute Paid Media Strategies for a variety of clients.
  • Own clients Paid Media activities: planning, scheduling, reporting and making optimization recommendations to improve campaign performance.
  • Communicate and collaborate with Account Managers and internally across teams to ensure success throughout all client paid media campaigns
  • Supervise and manage the work of PPC/SEO Coordinators
  • Have in-depth knowledge of paid media strategy to analyze and resolve diverse, complex issues across Google and social ads (Facebook, Pinterest, TikTok, LinkedIn, etc.).
  • Ability to troubleshoot issues that arise and find solutions quickly.
  • Ability to report on and review campaign performance and “tell the story” via strategic insights.
  • An understanding of audience segmentation & appropriate targeting across all paid media platforms.
  • Create new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
  • Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • An understanding of the various objective options and bid strategies, and when to use each for different KPI’s or goals.
  • Stay on top of industry trends and the ever-changing digital landscape by following industry blogs/newsletters and sharing relevant information with internal teams.
  • Ability to confidently present paid media plans and reports working with a variety of external clients at different levels of understanding of paid media.
  • Experience with keyword search tools and current SEO, SEM & PPC tools and strategies is preferred.

 

Qualifications:

 

  • 3+ years in recent Paid Media experience
  • Must have E-commerce experience
  • Agency experienced preferred
  • Experience working with $300K+ annual ad spends
  • Experience in a client-facing role regularly communicating with clients.
  • Google analytics certified or excited to become certified. Any other ad platform certifications a plus!
  • Great written communication skills, with experience writing effective ad copy for different audience segments.
  • Great attention to detail and exceptionally strong with numbers and analytics.
  • Strong time management, organizational and analytical skills – ability to work both autonomously and collaboratively.
  • A passion for digital marketing and advertising and drive to grow within the industry.
  • Can do attitude that fits our upbeat, fast paced (and fun!) culture.
  • An entrepreneurial mindset and approach, and sense of ownership and pride in the company’s success.
  • Bilingual in English and Spanish a plus.

Job details

Views

220

Bitcoin

1000 USD

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